The 'Stop and Think SAFE' farm safety campaign aims to tackle the four main causes of fatalities on local farms - Slurry, Animals, Falls (from height) and Equipment - SAFE
'Stop and Think SAFE' farm safety campaign
The 'Stop and Think SAFE' campaign was developed by the Farm Safety Partnership to help tackle the high rates of serious accidents and deaths on Northern Ireland's farms.
'SAFE'
'SAFE' reflects the four main causes of fatal accidents on local farms:
slurry
animals
falls (from height)
equipment
Powerful messages
The first phase of the Stop and Think SAFE multi-media advertising campaign was launched in March 2013.
In the first-of-its kind campaign for Northern Ireland, the television, radio and press advertisements were specifically designed to resonate with farmers, their families and friends - all who could be at risk from the high risk dangers which farm working involves.
The first phase of the campaign included a powerful TV advert focusing on the dangers around working at height.
The second phase of the campaign was launched on 11 March 2015 and focused on the need for good all-around vehicle visibility when working on the farm.
The third phase of the campaign was launched on 10 May 2017 and aimed to raise awareness of the need to plan an escape route when working with animals, and always to Stop and Think SAFE.
This TV advert was launched by the Farm Safety Partnership at the Balmoral Show in May 2017. It aims to raise awareness of the need to plan an escape route when working with animals, and always to Stop and Think SAFE:
As part of the Stop and Think SAFE campaign, a range of press adverts are available which highlight some of the main dangers on local farms, including:
slurry
animals
falls (from height)
equipment
vehicles
You can view or download these press adverts from the followng page.
This media campaign is aimed at helping to keep older farmers safer in the workplace by asking them to consider their limitations before undertaking jobs on the farm.
Between January 2002 and December 2021, there have been 127 farm deaths in Northern Ireland. Tragically, 67 of these incidents concerned farmers aged 65 or older. The majority of incidents involved animals, typically bulls or newly calved cows.
While each person is different, as people get older their reactions tend to slow down, strength reduces and hearing and sight can diminish, making it harder to pick up warning signs prior to an incident occurring.
Considering the challenging conditions and environment farmers, particularly older farmers work in night and day, HSENI would ask them to assess the jobs they are doing, know their limitations, and consider asking for help. Older farmers need to consider their abilities as well as their experience, and be realistic about what they can do.
HSENI would ask older farmers to continue to lead by example, and when assessing jobs around the farm, take a moment to stop and think “SAFE”, consider asking for help, especially for those trickier jobs.
To listen to the radio ad please follow the link below:
